You already use social media as an all-in-one photo storage space, calendar, social planner, and communication platform, but are you really making the most of your online profile when it comes to your career? Probably not. Even those of us with thousands of followers on Instagram, and perfectly-curated Pinterest boards are a lot more forgetful (read: neglectful) when it comes to Linkedin.
However, more frequently companies are requesting links to Linkedin profiles in online applications, and you can bet any good hiring manager has Google searched your work experience before inviting you in for an interview. So take five minutes to find out the major mistakes you're making on Linkedin, and how to fix them.
1. Your profile is full of typos and spelling mistakes.
A sloppy profile on Linkedin tells a potential employer that you have a poor eye for detail—or simply don't know how to spell. Be sure to check everything from company names to basic words, and if your browser has a built-in spell checker, use it!
Alternatively, you can copy your profile into Word and use the spell check there. The bottom line is to be as type-A about your Linkedin profile as you would be about a printed CV.
2. You don't have a picture—or an appropriate picture—attached to your profile.
Sure, employers want to be able to put a face to the name, but there's another reason you should add a photo to your profile; it looks unfinished and careless if you don't.
No one is expecting you to hire a professional photographer, but a clean, smiling photo against a white backdrop, in appropriate office attire, is recommended. Make sure the photo is of you and only you—your potential employer doesn't want to see your S.O. or BFF in the snap.
3. You're not adding a personal touch to connection requests.
Linkedin is a powerful tool for connecting with industry contacts, but you shouldn't be blindly requesting everyone in your field. Instead, add something personal to avoid sounding spammy.
For example, instead of using Linkedin's generic message, "I'd like to add you to my professional network on LinkedIn," take the time to address the person by name, reference any mutual connections, and sign-off with your name.
4. You don't have a unique URL.
Unless you create a Unique Linkedin URL, the link to your profile will include a string of letters and numbers—not very professional. It only takes a moment to customize your ULR, and it goes a long way in making a pro first impression.
To customize your URL, hit the "Edit Profile" button once you've logged in, press the gear symbol next to your current URL, and edit the "Your public profile URL" box to be as close to possible as your full name. Now is not the time for nicknames, p.s.
5. You're not taking advantage when people view your profile.
Unlike Facebook and Instagram, Linkedin lets you actually see who's viewed your profile recently. If you notice someone in your industry or at a company you admire checking out your profile, send them a message and get the conversation going.