How to Collaborate for Social Media Growth
How often have you stumbled across a beautiful new feed because someone you already follow has plugged, recommended, or mentioned them? We’re curious creatures and we place a significant amount of admiration and trust in the brands we align with on social media. This is what makes collaboration marketing so powerful.
It’s no secret that social media has a serious impact on our purchasing decisions. With Collabosaurus alone, we know that over 70% of our sales come from our Instagram account. Whether you’re building a personal brand, influencer or brand profile, or using social media on behalf of a company, it’s important to keep an eye on quality content, engagement and collaboration opportunities.
Here are my top three tips for collaborating on social media and achieving amazing growth in following, engagement and content:
1. Collaborate to support your strengths
Everyone has their own talents, brands included! Some brands have excess product to offer in a collab, others have an in-house content creator or photographer, a large social media following, or perhaps you’re a freelance designer, publicist, or you have access to a venue that would be an AMAZING event space? Whatever your strengths are, play to them. The best collaborations are win/win because the two brands offer each other something the other wants.
2. Find the right alignment
It’s important to collaborate with a brand that has a complimentary brand aesthetic, audience and goals. That way, you can tap into communities that you want to reach by doing something beautifully on-brand and authentic in your cross promotions. Think about what you want to achieve and what you can offer in a collaboration before deciding on a partner. You could also check out collabosaurus.com which matches you to great partnership opportunities for free.
3. Leverage your collab
If you go to the effort of collaborating (don’t worry, it’s super fun), you may as well leverage that opportunity and get the most benefit and exposure for both brands out of your partnership. One single Instagram post likely won’t have the effect of five spaced out across two weeks, with different timings in order to hit new audiences. Think about how you could maximise the impact of your collaboration through email lists, publicity, competitions or user generated content.
Don’t discount the impact of your personal brand, either! At the end of the day, YOU are something special and the world needs to know who you are and what you can do.
Jess at Collabosaurus
Collabosaurus is an online matchmaking platform for brands to find collaboration opportunities for events, social media and product partnerships. It works like a dating site for businesses and it’s completely FREE to view your matches, with over 2,000+ brands using the platform
Photo: Little Drill