How to Position Yourself as an Expert in the Media, According to Byrdie's Beauty Director
If you want to build a professional profile by securing attention from the press, the best place to start is by learning what you can about the journalists you're pitching. That's why we sat down with Byrdie's beauty director, LA-based writer Deven Hopp, who gave us a look inside her average day, and tips on how to position yourself as an expert (read: someone worth quoting in articles) to the media. Here's what she told us.
What does your average work day look like?
I get to work between 8:15 and 8:45 a.m., and start the day on email. I try to schedule most of my meetings in the afternoon, so I can have my morning to do research, pull images, and write. I usually eat lunch later in the afternoon around 2 p.m., which is often avocado toast from Le Pain if I didn't bring my own. After lunch, I usually have a couple meetings and just focus on wrapping everything up for the day ahead--approving images and the like. If all goes well, I leave the office by 6:45 p.m.
How do you use Sunday to prepare for the week ahead?
I work out, go to the grocery store, and run any other errands I have in the morning. Sunday evening, I clean out any junk emails I go over the weekend, look at my calendar to see what I have on Monday, and prep my lunch for the next day (which usually consists of cutting fruits and veggies).
In the morning, I wake up at 6 a.m. to make it to 6:30 a.m. work out class (usually spin, ropes, or cardio circuit training class). I come home shower, and do my skincare routine (cleanse, tone, serum, moisturizer, SPF), get dressed and go to get to the office by 8:30 a.m. I apply brow pencil, mascara, and highlighter on my commute. Occasionally I'll walk up the street to get a cup of coffee, but most days a tall glass of ice water does it for me.
What apps do you use to be more productive at work?
I listen to Coffitivity during the day. I love having background noise in the mornings when it's dead silent and in the afternoon to drown out the office noise.
How can professionals pitch you and position themselves as an expert in the media?
Include images (preferably high res so I don't have to ask you for them)—I want to see what you're pitching. I always love facts and stats—anything I can use for a hook. And DO pitch something—the more specific the better. I don't need information on what you think "summer beauty" is.