As one of Australia's most innovative and contemporary retailers, General Pants Co. strives to be at the forefront of product, service and technology. A rare opportunity has opened up to join our marketing team as Junior PR Assistant. We're looking for someone who understands what a PR role does in the digital age and also someone that lives and breathes fashion.

This job would suit someone who has a finger on the pulse of what is happening culturally in fashion, music and the art world and attends 1 – 2 events a week just cause they love immersing themselves in this world. This newly created role will be responsible for running General Pants' outreach program and can easily reel off what instagrammers, bloggers/ vloggers they think are right for different brands within our portfolio.

You will report to our PR Manager and work closely with our Design Director, Pip Edwards to:

  • Look after our PR Showroom

  • Manage PR call out process

  • Assist the team by liaising and dealing with Fashion media nationwide

  • Engage the media to see what they are working on to submit product and imagery

  • Assist in tracking press coverage and handle all press clippings

  • Assist with Financial management of client budgets

  • Assist in aspects of event management and coordination

To be on top of it in this role, you will need to have the following requirements:

  • Minimum 1 year of experience in Fashion PR/Publicity or a social agency a plus not mandatory

  • Knowledge of Fashion editors, writers, bloggers and influencers

  • Experience with Fashion GPS sample management & showroom displays a plus

  • Bachelor degree in communications or similar is a plus

  • Knowledge of social media outlets, including Twitter, Facebook, Pinterest and Instagram etc

  • Skilled in Microsoft Suite programs

  • Have fashion and retail industry knowledge as well as knowledge in pop culture and celebrities

  • Have an eye for trends and be able to create fashion stories that we can sell into magazines, bloggers, vloggers and instagrammers

  • Strong attention to detail and excellent communication skills, be highly organised and able to manage multiple tasks

  • Team player who can work in fast paced environment

  • Ability to think creatively, strategically, problem solve and deliver results quickly

We're looking for the type of person who is hard working, eager to learn, enjoys working in a role with creativity, driving results and loves working in a fast pace fashion apparel retail environment.

Creativity, love for fashion, strong organisation and coordination skills, a great attitude and putting together a pretty cool GP outfit effortlessly is a must to be successful in this role.